Our Story

Designed for peace of mind

Every year around the world, more than 125 million pieces of luggage and personal belongings go missing without a trace in public places—such as airports, subways, restaurants, and cafes—that we frequent every day.
In the vast majority of cases, it isn’t until the owner has walked a few hundred meters or even turned a corner that they realize—their bag is gone.
You might say, “That’s just careless.”
But actually, it isn’t.
Think about it: people who’ve stayed up all night to catch an early flight, those rushing through security with their luggage, those still dazed after working overtime, or parents scrambling to keep up with their children… When people are tired, anxious, or preoccupied, their attention instinctively narrows. We subconsciously set the bag containing our IDs, wallet, and phone on the seat, then turn away and completely forget it’s even there.
This is never a matter of carelessness; it’s a human tendency that no one can escape.

  • Premium Leather Structure
  • Smart App Integration
  • Anti-loss Peace of Mind
  • Tracking Module
  • Replaceable Battery Design
  • Loss Coverage Available
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Half-length portrait of a female model wearing an off-the-shoulder cream top, holding a beige pebbled leather crossbody bag with a circular metallic logo emblem against a soft apricot background.
Side view of a model wearing a cream white quilted leather women's shoulder bag featuring multiple zipper pockets and a central reflective black metal kangaroo emblem.

Where Craft Meets Peace of Mind

In the spring of 2016, I officially set out to tackle this challenge. My question was: Could I design a bag that could be easily recovered even if lost?
At first, I thought it would be simple—wouldn’t adding a GPS tracker do the trick? After three months of testing, I realized it wouldn’t work. GPS trackers are too bulky, require a SIM card that uses up data, and have a battery life of only a few days. Once the battery dies or there’s no signal, the tracker becomes nothing more than a piece of scrap metal. Users would also have to remember to charge it and renew their data plans, which essentially shifts the responsibility for preventing loss back onto the user. That’s not a solution—it’s a placebo.
I spent two years traveling to seven countries, visiting over 40 supply chain factories, and testing more than 1,300 types of materials. In Tokyo, I met a master craftsman who had been making luggage for 40 years. He told me, “The soul of a bag isn’t in the leather—it’s in the structure.”
I spent half a year in Shenzhen, China, working closely with a team of hardware engineers to figure out how to make a low-power tracking module and a long-lasting battery small enough to fit into the bag’s lining while preserving its natural look and feel.
In 2018, we built our first prototype. It isn’t an external tracker—it’s a bag. The only difference is that a complete tracking system is embedded within its internal structure. You don’t need to charge it or perform any extra steps—just pair it with your phone. When the bag is out of your sight, you can check its location at any time. If it’s ever lost, open the app, and the map will clearly show exactly where it is.
At the end of 2019, the product officially launched. There was no press conference, no advertising—just a simple website with a single sentence:
“Some things shouldn’t be forgotten.”
In the first year, over 4,000 were sold. In the second year, 18,000. By the third year, distributors from overseas began reaching out.

Countries Explored
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Peace of Mind
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Sarah

It was my first day in London, and I was still struggling with jet lag—I felt completely out of it. It wasn’t until I got into the car that I realized I’d forgotten my backpack, which contained my passport. My legs went weak instantly. I opened the app and saw that the backpack was still in the arrivals hall. I ran back and spotted it right away—it was just lying there, quiet and still. I clutched the backpack tightly and almost burst into tears right there in the airport.

Isabella

At the end of the semester, I was at the library. I went to the restroom for a moment, and when I came back, my bag was gone. My heart was racing—not because the bag was valuable, but because it’s such a hassle to replace my student ID and keys. I checked my location and found that the bag was in the east wing of the library. I walked over and saw that a cleaning lady had put it by the door of the cleaning room. The whole thing was resolved in eight minutes.

Hannah

After a leg day, I was completely exhausted. It wasn’t until I got home that I realized my bag was missing. I checked the location tracker—it was still at the gym. I called the front desk, and they told me they’d put it in the lost and found, so I went to bed feeling relieved.